Bureau Speaker Resource

The Only Keynote That Combines World-Class Rock Performance, Validated Neuroscience, and Measurable 90-Day Results.

Mark Schulman + Heather J. Crider

Available for keynotes, leadership summits, sales kickoffs, and enterprise transformation engagements.

Watch the Reels Contact Arnold

World-Class Rock Performance

P!NK · Billy Idol · Cher · Foreigner · Stevie Nicks

Validated Neuroscience

Impact Index® with Pre/Post ROI Data

Measurable 90-Day Results

Statistically Significant Behavior Change

Meet Mark and Heather

Mark Schulman

Mark Schulman

The Icon

  • World-class drummer: P!NK, Billy Idol, Cher, Stevie Nicks, Foreigner — 32 years, 1 billion+ audience members
  • Cancer Conqueror — zero room for autopilot
  • Hall of Fame keynote speaker: 2,500+ speeches presented
  • Published author: "Conquering Life's Stage Fright" & "The Attitude Equation"

Mark Schulman, CSP is the first-call drummer for the world's greatest rock and pop artists including P!NK, Cher, Billy Idol, Foreigner, Sheryl Crow, Stevie Nicks, and Beyoncé — and one of the most sought-after keynote speakers on the planet. Over three decades and four record-breaking world tours with P!NK, Mark has performed for more than a billion people. On stages where one mistake isn't an "oops" — it's a global broadcast — Mark didn't just perform. He decoded what makes elite performance possible. The answer isn't talent. It is attitude. And attitude, he discovered, is a system you can build. His two books, "Conquering Life's Stage Fright" and "The Attitude Equation," translate those discoveries into a blueprint for leaders and organizations: Attitude × Behavior = Consequence. A cancer conqueror, classically trained cellist, and passionate educator, Mark has delivered 1,500+ keynotes for organizations including American Express, Microsoft, IBM, Cisco, and Blue Cross/Blue Shield. He is the co-creator of the Everyday Rockstar® Performance System.

Heather J. Crider

Heather J. Crider

The Architect

  • NeuroPerformance Architect and Bestselling Author
  • Creator of the CRED Framework and Impact Index®
  • Broadway Co-Producer: Paranormal Activity (Opening September 2026)
  • Keynote speaker across financial services, healthcare, technology, associations, and manufacturing

Heather J. Crider is a NeuroPerformance Architect, Best-Selling Author, and Broadway Co-Producer who works at a rare intersection: helping people regain access to their best thinking under pressure. Through applied neuroscience, Heather equips individuals and organizations with practical, mechanical tools to build clarity and resilience — not by motivating harder, but by rewiring how the nervous system responds when pressure is highest. One of the nation's few certified coaches in neuroscience and neuroperformance, Heather has completed over a decade of advanced training through institutions including Wharton and the University of Pennsylvania. Her methodologies are validated by data from over 5 million assessments in 132 countries. She is the Creator of the ACCESS Framework and Lead Architect of the Everyday Rockstar® Performance System.

Watch First. Everything Else Makes More Sense After This.

Bureau-Friendly Sizzle

Direct link: vimeo.com/1159044689

Individual Reels

ERS Keynote Highlight

Direct link: vimeo.com/1145777039

Mark's Speaking Reel

Direct link: vimeo.com/246236929

Heather's Speaking Reel

Direct link: vimeo.com/908243131

This Is a Rock Show Disguised as a Keynote.

Live drums. Concert energy. Interactive moments that don't just entertain — they unify. Mark and Heather transform your audience from spectators into a band — locked into the same rhythm, the same vision, the same momentum.

There are musician speakers. There are neuroscience speakers. There are performers who talk about mindset and scientists who talk about leadership. But there is no one anywhere doing what Mark and Heather do together.

Your people already have what it takes. The question is whether they can access it under pressure.

What We Deliver

Best For

  • Leadership summits where the room needs more than a speaker.
  • Sales kickoffs where performance under pressure is the whole game.
  • Culture initiatives where engagement has quietly become survival mode.
  • High-pressure teams navigating change, growth, or disruption.

Select the experience that fits your event. Each is designed to deliver measurable impact from the moment they walk in.

Duo Keynote

Amplifying Human Impact in the AI Era

AI has amplified efficiency and eroded presence, meaning, and human connection. Impact is the one advantage AI will never replicate. This keynote gives leaders the framework to lead the change rather than be overwhelmed by it. Available as a 45-90 minute keynote.

Mark Schulman Solo Keynote

Hacking the Rockstar Attitude™

Built on Mark's proprietary Attitude Equation — ATTITUDE × BEHAVIOR = CONSEQUENCE — this keynote gives audiences one unshakeable insight: you can't always control what happens to you, but you can always control your attitude about it. Available as a 45-90 minute keynote.

Heather J. Crider Solo Keynote

ACCESS™ — The Science of Who We Become Under Pressure

When stakes are highest, leaders don't lose capability — they lose access to it. This keynote reveals the biological paradox that causes high-achievers to freeze, react, or burn out — and how to regain access to clarity, confidence, and control in real time. High performance isn't about becoming someone stronger. It's about learning how to come back to who you already are. Available as a 45-90 minute keynote.

Go Beyond the Keynote

Assessment Tool

IMPACT INDEX® Assessment

A 3-minute psychometric assessment that measures how your people actually perform under pressure — not how they describe themselves.

24 scenario-based questions across Clarity, Resilience, Empathy, and Delivery. Every attendee takes it, typically two weeks before the event to build a baseline, and again post-event or at 90 days to measure change. Organizations receive a company-wide composite score; each attendee receives their own individualized report with specific next steps. This is the data layer everything else in the system builds on.

  • Only scientifically validated instrument of its kind
  • Four dimensions, reliability-tested 0.753–0.885 (Cronbach's α)
  • 5,000+ people assessed to date
Workshop

IMPACT IMMERSION™ Workshop

A live, facilitated 90–300 minute workshop where your team works their own real challenges — not a hypothetical case study.

Run the same day as the keynote or as a standalone session. A facilitator guides the room through CRED applied to the specific pressures your team is actually facing: communication breakdowns, decision fatigue, culture friction — until the room proves its own ROI in real time.

  • Built around your team's real imperatives, not generic prompts
  • Ends with commitment already in motion, not a notebook of ideas
Workshop

Rockstar Rewrite™: The Interactive Performance Experience

Rhythm. Creativity. Collaboration. Performance. The ultimate team-building experience.

Teams are split into bands and handed a Rockstar Rewrite Kit: the verse and chorus of a legendary, instantly recognizable song. Each group rewrites the lyrics around their real work — shared challenges, wins, the human side of leadership. Then they take the stage and perform it, lyrics projected on the big screen, in front of the whole room.

This high-energy, hands-on workshop turns attendees from audience into active participants. Mark and Heather guide the room from listening to doing — and the room does the rest.

Best for: leadership meetings, sales conferences, team retreats, culture events.

90-Day Program

IMPACT JOURNEY™ 90-Day Program

The sustainment layer that turns a one-day event into a measurable culture shift.

A 3–6 month, app-based program following the keynote or workshop: weekly tools, neuroscience-backed micro-habits, and live coaching checkpoints with Mark and Heather. Closes with a re-measurement against the original Impact Index® baseline, so the organization walks away with pre-and-post data, not just a memory of a good day.

  • Re-measured against your Impact Index® baseline for provable delta
  • Live coaching checkpoints, not a self-guided course
Custom Experiences

Custom VIP and Encore Experiences

Exclusive, highly customized add-ons tailored to your audience, objectives, and event.

  • Rockstar Fireside Chat — unscripted, on-stage or backstage conversation between Mark, Heather, and your CEO or event host, on high performance, change, and the business of rock and roll
  • Private Tequila Tastings — an exclusive high-end pour hosted by Mark and Heather, for intimate client networking or executive celebrations
  • Roundtable Dinners — intimate, high-value conversations designed to strengthen relationships
  • Rockstar for a Day — executives, company bands, or special guests take the stage and perform with Mark
  • The Tambourine Lab — guests design their own instruments and bring them into the event finale
  • Evening Entertainment — a full set from Mark's all-star band

Availability

Availability

Mark and Heather are available for keynotes, leadership summits, sales kickoffs, annual conferences, and multi-day enterprise engagements. Available globally.

Lead time: 60–90 days preferred.

Investment

For current fee schedules across all offerings, contact Arnold. He'll provide everything you need for your event proposal.

See Arnold

Measurable Impact. Board-Level ROI.

61%

Improvement in workplace performance when resilience increased 20%. Eastman Chemical, peer-reviewed study.

25–83%

Reduction in safety incidents across all categories. Pre-to-post measurement, statistically significant (p<.001).

90 Days

The IMPACT package delivers pre-data, post-data, and a measurable performance delta. Not a keynote pitch — a board-level conversation.

Trusted by World-Class Organizations

Dell Microsoft Johnson and Johnson Cisco Disney IBM American Express SAP Sony Prudential USA Network Thomson Reuters Citi Live Nation Aveda Luxottica McDonald's Journeys Nickelodeon Sodexo Comedy Central Mattel Abbott Neutrogena Optus Redken OOh!media Woodard Genentech Honda

Across Industries. Consistent Results.

Technology

"Hands down the BEST keynote we've ever had."

— Microsoft

"Loved the combination of storytelling and inspiration tied to the neuroscience. This was a great way to break down how we face adversity and respond, including how we show empathy when people are going through similar situations. Great content!"

— Synchrony

"The excitement, energy, and rock 'n' roll combined with super-potent content just blew me away! People are still talking about it…"

— Gateway for Innovation

"Absolutely fabulous! Sensational energy. I'm changing my attitude. I had so many people coming up to me — they really enjoyed it. Thanks for making it specific to us. We are forever the 'Dell Beats!'"

— Dell Technologies

"Now I realize that by analyzing and improving my team's attitude, I can predict their behavior and better control the outcomes of my projects."

— Cisco

"This is the first keynote that hit home and sent thrills up my spine — yes, thrills, not chills. I leaned in and LOVED IT."

— Blackbaud

"The presentation was highly engaging and definitely impactful — just what we needed."

— Blackbaud

"It was interactive and a great way to keep the audience engaged and moving after sitting throughout the conference. Love the rock + nerd vibe. Just what we needed to connect."

— bswift

Financial

"CRED is my number one focus."

— TruChoice Financial

"The Power of the Pause to alchemize the back-of-the-brain emotions — fear and anxiety — was awesome! The tips were very simple and easy to put into practice. These are things I can do today to have a greater impact."

— C2P

"Best keynote ever!"

— BOK Financial

Cybersecurity

"It was a fun way to deliver a substantial message. Just what our people needed!"

— Zafran

Retail

"Life-changing if people follow your principles. Being intentional about investing in others — and in myself."

— StorePoint Fresh

Healthcare

"The shift from talking to entertainment and interaction was great. We need to do much more than sit and listen. I'm thankful you shared your story."

— OB Hospitalist

"I loved the delivery of your message in a unique and impactful way. High energy presentation and very impactful, thank you."

— OB Hospitalist

"It was everything we hoped for and MORE!"

— Kaiser Permanente

"You were awesome! Our colleagues have not stopped raving about you, the material, and your message."

— Johnson & Johnson

Pharmaceuticals

"Loved it! So upbeat and different. Great energy and engagement throughout."

— West Pharmaceutical

"You have inspired me and energized me to do more. Loved the tie in between music, performance and neuroscience! So upbeat and different. Great energy and engagement throughout."

— Boehringer Ingelheim

Building Association

"Gave me a clear vision of myself. Don't stop doing this!"

— CMAA

"The powerful monologue toward the end, with a real-life example of how to take action and become an Everyday Rockstar, left me feeling ready to impact others!"

— CMAA

Association

"This was motivating, emotional, and fun. Thank you for sharing your stories and for being authentic, inspiring, and uplifting."

— Club Management Association of America

"This is the best presentation I have attended. Truly helpful and impactful — and a hard act to follow."

— BOMA

Hear Directly From Our Recent Clients

Stephanie Johnston — Real Estate

Blackbaud — Technology

BOK Financial — Financial Services

Boehringer Ingelheim — Healthcare

Bioguard — Chemical / Manufacturing

Sameer — Building Association

Books by Mark and Heather

Bulk book orders available at a significant discount. Contact Arnold to discuss book packages as part of your engagement.

The Attitude Equation

The Attitude Equation

Mark Schulman

ATTITUDE × BEHAVIOR = CONSEQUENCE. Drawing on 32 years on the world's biggest stages, Mark reveals the equation that transforms fear into fuel for anyone facing high-stakes moments, on stage or off.

Believe In Yourself More Than Your Grandma

Believe In Yourself More Than Your Grandma

Heather J. Crider

Neuroscience, humor, and radical permission-giving — Heather shows readers how to access the best version of themselves even when everything feels like pressure.

Event Merchandise and VIP Gifts

Custom branded merchandise available for conferences, VIP packages, and event giveaways. Contact Arnold for pricing and ordering.

Custom Drum Sticks

Custom Drum Sticks

Branded Everyday Rockstar drum sticks — a memorable takeaway that keeps the energy of the event alive long after the room clears.

Custom VIP Backstage Pass Laminate

Custom VIP Backstage Pass Laminates

Premium laminated VIP passes in the style of real concert backstage passes. Perfect for VIP guests, speakers, and executive attendees.

Inquire for Custom VIP Backstage Kits
Custom IMPACT Kit

Custom IMPACT Kit

A curated toolkit that extends the keynote experience — designed to help attendees carry the CRED framework into their daily work and leadership practice.

Photos, Introductions, and Technical Requirements

Heather J. Crider — Click to open full-size

Heather Headshot

Headshot

Heather Smile Pose

Smile Pose

Heather Corporate

Corporate

Mark Schulman — Click to open full-size

Mark Speaker

Speaker

Mark Arms Out

Arms Out

Mark Drummer

Drummer

Mark Stage

Stage

Mark + Heather — Click to open full-size

Mark and Heather Rockstar Keynote

Rockstar Keynote

Mark and Heather CMAA

CMAA 2025

Full Duo Photo Folder

All Mark + Heather images

View Full Duo Photo Folder →

Speaker Biographies

Use these bios verbatim for event programs, bureau listings, and marketing materials. Multiple formats available for different use cases.

Joint Bio

Mark Schulman + Heather J. Crider

Standard Bio

Mark Schulman and Heather J. Crider are the co-founders of Everyday Rockstar®, the only keynote experience that pairs world-class rock performance with validated neuroscience and a measurable 90-day system.

Mark has been the world-class drummer for P!NK, Cher, Billy Idol, Foreigner, and Stevie Nicks. He has performed for more than a billion people across four record-breaking world tours. Heather is a NeuroPerformance Architect, Best-Selling Author, and Broadway Co-Producer whose methodologies are validated by data from over 5 million assessments in 132 countries.

Together they built the CRED Framework™ and the Impact Index®, the first psychometric tool that makes leadership development ROI defensible at the board level. Mark brings the proof: three decades of performing under pressure with zero room for error. Heather brings the science: what that pressure does to the brain, and how to build access back.

The result isn't inspiration. It's installation. As Heather puts it: the keynote is the spark. The system is the fire.

Organizations bring in Mark and Heather when they need more than a great speaker for one night. They need a measurable shift their people still feel on Monday, backed by data their board can defend.

75-Word Short Bio

Use for: Speaker directories, guest blog posts, dual listings

Mark Schulman and Heather J. Crider are the co-founders of Everyday Rockstar®, pairing Mark's career as first-call drummer for P!NK, Cher, and Billy Idol with Heather's work as a NeuroPerformance Architect and Broadway Co-Producer. Together they built the CRED Framework™ and the Impact Index®, the first psychometric tool making leadership development ROI defensible at the board level. The keynote is the spark. The system is the fire.

Individual Bio

Mark Schulman, CSP

Standard Bio

Mark Schulman, CSP is the first-call drummer for the world's greatest rock and pop artists including P!NK, Cher, Billy Idol, Foreigner, Sheryl Crow, Stevie Nicks, and Beyoncé — and one of the most sought-after keynote speakers on the planet. Over three decades and four record-breaking world tours with P!NK, Mark has performed for more than a billion people. On stages where one mistake isn't an "oops" — it's a global broadcast — Mark didn't just perform. He decoded what makes elite performance possible. The answer isn't talent. It is attitude. And attitude, he discovered, is a system you can build. His two books, "Conquering Life's Stage Fright" and "The Attitude Equation," translate those discoveries into a blueprint for leaders and organizations: Attitude × Behavior = Consequence. A cancer conqueror, classically trained cellist, and passionate educator, Mark has delivered 1,500+ keynotes for organizations including American Express, Microsoft, IBM, Cisco, and Blue Cross/Blue Shield. He is the co-creator of the Everyday Rockstar® Performance System.

75-Word Short Bio

Use for: Speaker directories, guest blog posts, podcast guesting

Mark Schulman, CSP is the first-call drummer for P!NK, Cher, Billy Idol, and Foreigner — and one of the world's most in-demand keynote speakers. With over a billion people in his audience and 1,500+ keynotes delivered, Mark translates the principles of elite rock performance into practical tools for leaders and teams. His message: attitude drives behavior, behavior creates consequence. He is the co-creator of the Everyday Rockstar® Performance System.

Individual Bio

Heather J. Crider

Standard Bio

Heather J. Crider is a NeuroPerformance Architect, Best-Selling Author, and Broadway Co-Producer who works at a rare intersection: helping people regain access to their best thinking under pressure. Through applied neuroscience, Heather equips individuals and organizations with practical, mechanical tools to build clarity and resilience — not by motivating harder, but by rewiring how the nervous system responds when pressure is highest. One of the nation's few certified coaches in neuroscience and neuroperformance, Heather has completed over a decade of advanced training through institutions including Wharton and the University of Pennsylvania. Her methodologies are validated by data from over 5 million assessments in 132 countries. She is the Creator of the ACCESS Framework and Lead Architect of the Everyday Rockstar® Performance System.

75-Word Short Bio

Use for: Speaker directories, guest blog posts, podcast guesting

Heather J. Crider is a NeuroPerformance Architect, Best-Selling Author, and Broadway Co-Producer who helps leaders and high-achievers regain access to their best thinking when the stakes are highest. Grounded in applied neuroscience, her work focuses on restoring clarity, confidence, and impact under pressure. She is the Creator of the ACCESS Framework and Lead Architect of the Everyday Rockstar® Performance System.

Speaker Introductions

Use these introductions verbatim for the best audience experience.

Mark + Heather — Joint Introduction

"Are you ready for a mind-bending presentation between a NeuroPerformance expert and a rockstar drummer… Snap as many photos as you like, but please refrain from recording any video of this Rock Show disguised as a keynote… Now, LET'S…GET…READY…TO…ROCK!!!"

The intro can be read live on stage or pre-recorded as a VOG at your preference. Please coordinate with the AV team in advance.

Mark Schulman — Solo Introduction

"Our keynote speaker is a world-class drummer who is here to unlock the Rockstar Attitude. Snap as many photos as you like, but please refrain from recording any video of this Rock Show disguised as a keynote. LET'S…GET…READY…TO…ROCK!!!"

The intro can be read live on stage or pre-recorded as a VOG at your preference. Please coordinate with the AV team in advance.

Heather J. Crider — Solo Introduction

Most keynote speakers are going to tell you to hustle harder. Push through the pain. Find your willpower.

Our next speaker is going to tell you to stop fighting your own biology.

She’s a NeuroPerformance Architect and Best-Selling Author, trained through the University of Pennsylvania, and the Lead Architect of the Everyday Rockstar® Performance System.

As featured in Forbes, USA Today, Newsweek, and Brainz Magazine, she’s also a Broadway producer.

She’s here to show us that high performance doesn’t break under pressure. Access does.

To help us remove the noise and regain control when it matters most, please welcome… Heather J. Crider!

The intro can be read live on stage or pre-recorded as a VOG at your preference. Please coordinate with the AV team in advance.

Technical and Hospitality Rider

The complete technical rider covers AV requirements, stage specifications, sound, lighting, drum kit setup, dressing room, and hospitality needs. Updated rider PDFs coming soon — contact Arnold in the meantime.

Download Everyday Rockstar Rider Download Mark's Rider

Impact Moments with Mark and Heather

Watch real keynote moments, audience reactions, and behind-the-scenes performance segments.

Ready to Create an Unforgettable Experience?

Arnold handles all inquiries personally and responds within 24 hours.

Arnold Sand

Director of Bureau Relations, Everyday Rockstar®

Email Arnold Now

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